More than merch. It’s a badge of honor for pizza dads everywhere.

Born out of BryGuy’s late-night pizza sessions, Dad by Day, Dough by Night™ is more than a slogan — it’s a lifestyle. It’s for every dad who clocks out of work, tucks in the kids, and then fires up the oven to chase the perfect pie.

What started as the motto behind Charlotte’s most secretive pizza has grown into a movement: part badge of honor, part inside joke, and now a full‑blown lifestyle brand.